Any similar recommendations? Only by being amputated or stretched upon the rack could they be adjusted to it. In the Brave New World the soma habit was not a private vice; it was a political institution, it was the very essence of the Life, Liberty and Pursuit of Happiness guaranteed by the Bill of Rights. He must learn to simplify, but not to the point of falsification. Socie­ties can function with a reasonable degree of efficiency because, in varying degrees, most people are fairly sug­gestible. For a few suggestive hints let us now turn from the popcorn vendors to those who, with less noise but more imagination and better methods, have been experiment­ing in the same field. Moreover, a majority of these prescrip­tions are refilled. The themes touched in the novel are pretty actual even now, regarding the limitation of resources, controlling of people, drugs etc. Find some common desire, some widespread uncon­scious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensa­tory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. Create lists, bibliographies and reviews: or Search WorldCat. And, given existing social customs and the forces of cultural and psychological inertia, how can those who ought to take the pill, but don't want to, be persuaded to change their minds? And the ideal man must have an ideal wife, highly gregarious, infinitely adaptable and not merely re­signed to the fact that her husband's first loyalty is to the Corporation, but actively loyal on her own account. In an earlier chapter I have discussed the Social Ethic, in terms of which the evils resulting from over-organization and over-population are justified and made to seem good. Pentothal and sodium amytal lower the barrier be­tween the conscious and the subconscious mind and are of great value in the treatment of "battle fatigue" by the process known in England as "abreaction ther­apy," in America as "narcosynthesis." To discuss this problem would take too long and lead us too far afield. These suggestions were "like drops of liquid sealing wax, drops that ad­here, incrust, incorporate themselves with what they fall on, till finally the rock is all one scarlet blob. This is more or less an academic work where Huxley considers numerous scholars of the period (in particular, psychologists and behaviourists) and comments on propaganda, marketing, social engineering of the day (noting John Dewey and B.F. Skinner a few times). The Institute was founded in 1937, when Nazi propaganda was at its noisiest and most effective, by Mr. Filene, the New England philanthro­pist. But so, unfortunately, does the tendency to respond to unrea­son and falsehood -- particularly in those cases where the falsehood evokes some enjoyable emotion, or where the appeal to unreason strikes some answering chord in the primitive, subhuman depths of our being. Something analogous is true of human beings. There were the Syndicalists, with their blueprints for a stateless society organized as a federation of productive groups under the aus­pices of the trade unions. In the course of the last four centuries quite a number of people sailed from the Old World to the New. Providence is sometimes kind even when it seems to be harsh.