[2], The company employs around 41,000 people, primarily located in Western Europe, Eastern Europe and Asia.[3]. [28] Carlsberg formerly had a brewery in Tai Po, Hong Kong, which was established in 1981, but shut it down in 1999[29] due to high costs. [58] Carlsberg was one of the major sponsors of the 2004 European Football Championship[56] and use the promotional slogan "probably the best lager in the world";[59] they were also a sponsor of the 1990 FIFA World Cup. Welles was not expensive and he liked the advertisements, so he kept his fees to a minimum. [72] Initially Carlsberg denied the pollution, but has since[when?] [30] In 2004, Carlsberg became a major shareholder in Lhasa Brewery in the Tibet Autonomous Region. It’s clear and crisp, with a creamy white head. For a modern craft twist on a traditional lager, opt for a fresh glass of Dry & Bitter’s Pilsner. He was announced as the face of Carlsberg's UEFA Euro 2016 sponsorship campaign. [22] Brands include Harnaś, Kasztelan, Okocim, Piast, Somersby and Carlsberg. It featured a Department of Chemistry and a Department of Physiology. 6. This nickname was adopted into the brand in 1931 but discontinued in Denmark in 1991. A result of the take over of Scottish & Newcastle, Carlsberg controls the San Miguel brand in the UK. [5] In 1972, the Carlsberg Research Centre was established and the Carlsberg Laboratory is an independent unit of the Centre. 9. Mikkeller regularly brews … Various bits of information for these Denmark beers are available below, such as what brewery makes them and what percentage of alcohol the beers contain. Mix the potatoes with the eggs and flour. [42] The flavour incorporates "cognac flavours among its tasting notes" as Churchill was partial to brandy. Remove and pat dry. [31], In August 2011, Carlsberg announced a new joint venture with Chongqing Brewery and Chongqing Light Textile Holding. [18] The brewery produces 1.3 million litres of beer under three local brands Sarbast Original, Sarbast Extra, and Sarbast Special, plus the international brand Tuborg Green. The cause was, naturally, the Danish system for taxing beer. Carlsberg would inject 160 million Danish crowns (about US$30.90 million) and have a 30% interest in the venture.[32]. For the ska song of the same name, see, Other brands in Carlsberg Group's portfolio. [19], Carlsberg acquired the Aldaris Brewery in Riga, Latvia, in 2008. This has injected some welcome variety into the mix to expand the Danish beer market and take it in new directions, and with plenty of different styles on offer there’s something for everyone.Popular styles and varietiesThe most popular style of beer in Denmark is easily pale lager, taking more than 95% of total sales. In January 2015, it was reported that Carlsberg would reduce the units per can to less than four, in line with a UK government pledge that no single can should contain more than four units. The Danish market is dominated by pale lager, with more than 95% of total sales. [50] Carlsberg is the flagship beer brand in Carlsberg Group's portfolio of 155 brands. Chongqing Brewery would contribute five breweries and Chongqing Light Textile Holding would contribute seven breweries to the joint venture. 5. Carlsberg India Pvt. Carlsberg A/S (/ˈkɑːrlzbɜːrɡ/; Danish: [ˈkʰɑˀlsˌpɛɐ̯ˀ]) is a Danish multinational brewer. [38] It is a 5% abv pilsner beer (3.8% in the UK and branded as Carlsberg Danish Pilsner[citation needed]) with a global distribution to 140 markets. Initially they were imported from Copenhagen, but in 1995 local production began at a greenfield brewery. [61] With Liverpool being the only UK city exhibiting at the World Expo in Shanghai – its twin city, the Carlsberg logo on the Liverpool F.C jersey was written in Chinese for the league match against Chelsea F.C on 2 May 2010. 2. 7. Jacobsen's son Carl opened a brewery in 1882 named Ny (New) Carlsberg forcing him to rename his brewery Gamle (Old) Carlsberg. A few markets brew their own Carlsberg Elephant beer locally according to the original recipe. Our extensive range of Danish beer contains plenty of different options for you to take your fancy, so test a few out and you’ll soon see why Denmark is quickly becoming a leader in the international beer scene. Mikkeller Nelson Sauvin BA Chardonnay Orange and Passionfruit, Mikkeller/To Øl Sleep Over Coffee IIPA Keg. Copyright © 2018 Beers of Europe Ltd. All Rights Reserved. Plus, don't miss the recipe, cooking demo and more Swedish food inspiration below. After filling, cover the dough up and press closed to seal. Kroppkakor (Swedish potato dumplings) with lingonberry and bacon. [66], As of August 2011 Carlsberg also became Arsenal F.C's official beer sponsor for three years. A selection of brands brewed by breweries owned by Carlsberg Group. In the courtyard is a smaller replica of the Little Mermaid Statue that Carl Jacobsen donated to Copenhagen. But, there’s far more to Danish beer than that—stouts, dark beers, ales and IPAs are growing in popularity as are seasonal varieties, helped in no small part by innovative microbreweries developing new styles, and Denmark arguably has the most interesting beer scene of any European country. We're getting in the kitchen with New York City chefs preparing international specialties, and this month Swedish chef Emma Bengtsson demonstrates authentic kroppkakor at Michelin-starred Scandinavian restaurant, Aquavit. to severely pollute a nearby river. Bitter and refreshing, with the distinctive aro… Palone is sold as a 'strong' beer with 7.5% alcohol by volume. Dine out to experience Scandinavian specialties from the pros. [11], The old brewery in Copenhagen is open for tours. For these reasons, in March 2012, Carlsberg suspended production at its Uzbek plant and asked its employees to take an unpaid leave. They will float up when ready. In a thank-you letter Churchill called the drink "Commemoration Lager". France's laws against alcohol advertising, Republic of Ireland national football team, Sample image of a label featuring swastika, "Sørensen, Søren Peter Lauritz (1868–1939)", "Who we are " About the Carlsberg Group " Our Rich Heritage " Carlsberg Group", "Carlsberg becomes no.2 in Greece with Olympic Brewery takeover", "Uzbek Court Rules Against Carlsberg Subsidiary", "Uzbekistan: Court declined tax appeal by Carlsberg Uzbekistan", "Uzbekistan, Central Asia's Poisoned Chalice", https://justbeerapp.com/brand/carlsberg-group-1, "Carlsberg sells majority stake in Chinese brewery", "Carlsberg Asia acquired second brewery in the Yunnan province, China", "Carlsberg says to own 30 pct of new China venture", "Singha starts roll-out in Asia and Europe", https://www.carlsberggroup.com/beers-you-love/, "Carlsberg Group – Carlsberg Special Brew", "Call for ban on super-strength 'tramp juice, Carlsberg Brewery www.visitcopenhagen.com, "Carlsberg enlists Belgian bikers in great beer battle", "Jorgen Rasmussen: Right time for change of tactics? 4.6%) alcohol , Klasse 2 11º-14º Plato (up to 5.8%) with Klasse 3, 4 and 5 going up to 10% and more. Pass the peeled potatoes through a potato press or a sifter. Once cooked, chop and season with thyme and fresh ground allspice. While it generally has an alcoholic content of anywhere between 4 to 6 percent, there are brands that have an alcoholic content which is as high as 17%. The local microbreweries are strong innovators and produce a wide variety of beer styles, including strong IPAs and stouts. In May 1951 two crates were delivered to Churchill's London home. Brennivin. 5% alcohol. Up until 2004 Klasse 1 was up to 11º Plato (approx. Brewery / Brand: Carlsberg Group. [10], In November 2014, Carlsberg agreed to take over Greece's third largest brewery, the Olympic Brewery, adding to its operations in the country already and effectively transforming the firm into the second biggest market player in Greece.