The line graph shows users, not sessions. Your article got me close but I’m trying to find the following: What was my organic search traffic (primarily Google) for each page at four different points in time — 9, 6, 3 months ago and today. By monitoring pages of interest regularly and doing comparisons (ie. Fig. 10 – In this screen shot, the Marketing Director or CEO will locate and click the Landing Page hyperlink found above the main data table to access landing page data. Once you get the hang of it, it’s pretty easy to work with, and can help you get a much deeper understanding of your organic traffic. Finding out where your users are from can help you see if your site is reaching relevant people. Phase 1: Checking Your Organic Traffic A. It’s important to have a good foundation laid before moving on to the other sections. MonsterInsights is the best WordPress Analytics plugin. Grab a 30-day free trial of Monitor Backlinks if you want to see what I mean! Improves Google Analytics compliance with GDPR and other privacy regulations in WordPress. This article is broken into two main sections that produce the following outcomes: One of the most common ways you can use Google Analytics for SEO is to monitor your website’s traffic derived from search engines (known as ‘organic search’ within Google Analytics). MonsterInsights® is a registered trademark MonsterInsights, LLC. Fig. Head to “Behavior,” then “Behavior Flow” to see how users move through your site. When you log in, the first thing you see is your organic traffic (blue), and how that relates to your average keyword position (orange) over time. Press enter to see results or esc to cancel. Organic Search Traffic in Google Analytics. To see organic traffic, click on the grey box that says “All Users,” which will lead you to the screen below. For the ultimate control over your organic traffic data in Google Analytics, look no farther than the Google Analytics add-on tool. Copyright © 2013-2020 MonsterInsights, LLC. Traffic from any offline documents, like PDF, MS Word, etc. In this article, I’ll explain how you can use Google Analytics to track your overall website traffic from organic search, traffic to specific pages from organic search, and how you can set date range comparisons to track your website’s progress over time. Stay tuned for future articles of this nature as one will build upon the other. For instance, a 2015 experiment by Moz showed the discrepancies between what the free Google Keyword Planner shows you and reality. Likewise, if someone got to your site from another site (that means you have a backlink, lucky you! 519.657.1465 [Quick Google Analytics pathway reference to get to Landing Page data – Reporting -> Acquisition -> Overview -> Organic Search -> Landing Pages]. You can reach her at hillary.patin@gmail.com. The blue and green circle graphs on the right give you a visualization of new vs. returning users. For more details, see our guide on why direct traffic is a good thing. Are you looking for additional assistance with growing your organic traffic and revenue derived from search engines like Google? 11 – The main table shows the Landing Pages with associated organic traffic data. It is that traffic that you get “naturally” and most desired of all. It turned out all of their lost traffic was irrelevant traffic to them anyway, because it was lost traffic from other Springfields far away. Read more about link building best practices before you start optimising your website. Do NOT use keywords in the name field. The easiest way—in my opinion—to access organic traffic data in Google Analytics is to select the “Acquisition” option in the left sidebar menu. You can think of it as the number of people who visited your site, rather than the number of times your site was visited. Fig. On the left sidebar, click “Audience,” and then “Overview.”. Don’t take my word for it though—best to check your own traffic to see how many people are on mobile vs. desktop in reality. You’ll learn how to use Google Analytics to track your overall organic traffic (website wide). Leave yourself out of the data with an IP filter. If you’ve already mastered the organic traffic training wheels, you can skip this section. The MonsterInsights’ URL builder is the easiest way to tag your campaigns with custom campaign variables. Filter out IP addresses from anywhere you think is relevant, which will probably include your workplace and your home (for you and others who work on the site) at minimum. They were a local store in a city with a common name (think: Springfield). Here’s some places to look when figuring out why there’s been a drop in organic traffic, which includes some of the things you learned above: Buckle up buttercup. Before you get all gung-ho over organic traffic, you want to make sure you’re checking the right traffic. Find new ways to build backlinks that are helping you rank higher in Google. The Reporting page is your main dashboard for your website data within Google Analytics. Let's have a personal and meaningful conversation. Hillary Patin uses her writing and SEO skills to help businesses grow. 8 – A screen shot of the ‘Acquisition Overview’ page being highlighted. In this article, you learned how to track the traffic on your website coming from organic search. Fig. In this section, we’ll cover the steps to track organic traffic to specific landing pages. In the next section of article, we’re going to solve this analytical dilemma. You don’t need to know how to code or do anything fancy with scripts, but having a good grasp of spreadsheet capabilities and formulas is recommended before attempting to use this at home. You can prioritize making those pages the most mobile-friendly. 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