Building the long-term relationship shared values, those are absolutely things that I look at in the for-profit business essentially. David Weinstein This other stuff is white noise. You’re helping us create opportunities, skills, and experiences that shape our youth, build confidence, and unite communities. If you think about it, what else is going on here that is of benefit to other people? And just good energy in here, so thanks for having me. It’s always good to connect with our friends over at AE marketing. Tags: Nonprofit, Brand and Marketing, Customer Experience. But there’s some other really interesting things happening too. “As a lifelong basketball fan, I’m incredibly excited to be entrusted with this amazing opportunity,” Anderson said. Eric Sitzes Who knew you’d be going back Chicago to warm up? Creating a foundation from scratch can feel like a tall order, even alongside a globally recognized brand like USA Basketball. Well, I know you’re a fan, we’ve talked about that a lot. She’s bad, and she’s cold, and she knows what she’s doing, and I saw her say, “I wanna help you all. 'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); © 2020 USA Basketball. They’re gonna, they’re gonna make a difference, they care, they’re gonna start foundations that are gonna go achieve success in corporate America that are gonna start businesses. Rob Oshima So, she states this position that your job isn’t to get donors, your job isn’t to raise money, it’s to build relationships that are gonna result in support. Fundraising is sales, right? If I were to come up to you and we’re doing the development thing we’re trying to uncover shared values, and I’m saying, “Help us field the next women’s Olympic team, so we can go win the gold.” That doesn’t check out. Well, and I think it’s hard because we’re in such a hyper-competitive time of our lives, where digital is changing everything people are getting constantly inundated with information, it’s hard to capture attention. Technology. And you just said something that I definitely wanted to ask you about. So, I mentioned I was a police officer, I was emergency responder. So there’s a conversation to be had there, right? Our daughter was born there and we’re trying to figure out a way to bringing the whole family back maybe to go see some of the areas we’re at, And I was actually on the phone. So let’s pivot just a little bit though, because, we’ve talked about, and I know this, but I don’t think everyone watching and listening, would know this. You kind of associate USA Basketball, with just the Olympics, but from a brand messaging standpoint, you’re much bigger than that, much bigger than just the Olympics. It was to… The mission at that organization is to build the next generation of public private sector leaders, and there was literally no value in getting snarled in that whole dialogue. 1. So, to think that within a year of getting out, I’d be engaged in fundraising activities, is kind of a big leap, right? You become very quickly focused on trying to draw out that person’s strengths and making them the best they might, best possible airman they could possibly be, realizing that it’s gonna benefit another portion of the organization. Brock Anderson Enjoyed this episode? So I just said, “Okay let me look at this a little bit, let’s see what’s going on here, with this whole U-17 thing. I always reflect on my time playing the game at every level. Yeah, I’m on a plane tomorrow to Stanford to accompany the women’s national team for a series of games against NCAA opponents. View all of our episodes now. It’s called “Think, Say, Do: How to Build a Philanthropic Culture in Your Organization,” and it’s a really, really compelling article and it kind of changes the whole conversation about fundraising and development. The Registered Agent on file for this company is Brent Baumberger and is located at 27 S. Tejon Street, Suite 100, Colorado Springs, CO 80903. So when you start thinking about the breadth of USA basketball, in those terms, I really feel like we are presenting people back to your communities. And then to your point, and the kind of discussions we’ve had, is starting to figure out that program, what that looks like, how do we take that program, and build it into robust talking points that are connected to a larger society, of advancing, no, a larger strategy of the advancing society, right? You’ve got those types of segments, if you will, and I think the larger drill that any business or non-profits should be thinking about is, who else is out there… That shares… There’s some alignment with…, And then how do you get to them, and then how do you undergo that process of uncovering shared values? What’s the key to unlocking exponential growth? So, talk a little bit about how the military prepared you for life as a nonprofit executive. I’m excited for this video to be shared across our network across all the people that subscribe to Brand Lab Series for all the people that were watching here at the conference today. This week, CEO, Brian Walker, hosts a live conversation with USA Basketball Foundation Executive Director, Killjan Anderson. And my experience has been that, one, all money ain’t good money, and second, when you really find you share values, you’re not really asking people for money, you’re not shaking them down for money. Something that I talked to a number of people here at this conference about this morning was the power of branding, and there’s an immense shift in branding today because everyone with a phone is a critic, an advocate, an author, a journalist, a photographer, and that creates a whole lot of problems. I mean you’re sitting up there on the stage looking at Michele Roberts who is the executive director for the NBA Players Association, she runs the collective bargaining agreement for the NBA. I am proudly displaying it in my office with my other challenge coins. James Mar We appreciate that.Who knew you’d be going back Chicago to warm up? It’s funny. Derek DeNero And they have open court programs where they’re just trying to spark activity and getting in the gym and active play, again feeding into these kind of camps, huge tournaments, coaching clinics. Yeah, well I appreciate you saying that I spurred your thinking challenge you. And I drove to a strip mall where there was all of the service branches. So 25 years in the Air Force and then you moved into becoming an executive in the nonprofit space. It’s absolutely our favorite assignment. Welcome to the Brand Lab Series™ from AE Marketing Group. But speaking to this young junior national team member about all the possibilities that exist about the voice that she can gain through playing the sport and you see members of our teams currently you see people who played for, Lisa Leslie was just here in Colorado Springs getting inducted to, I think Olympic hall of fame, she’s doing all kinds of good outside of the community. Yeah and I just had that conversation this morning about… I know sometimes people struggle with, what’s our point of difference and are you really conveying a message that’s gonna get someone to care or so, what? Our system has unlocked more than $200M in donations, all while helping nonprofits like yours rapidly scale. She’s a WNBA executive now, but she also has an amazing foundation doing great work in the city of Indianapolis. Yeah, well I appreciate you saying that I spurred your thinking challenge you. And you were helpful. He was hired at the USA Basketball Foundation after serving as the executive director of the Pat Tillman Foundation in Chicago since 2014. And I know you’re certainly qualified to weigh in there too. We have some amazing friends that we stay in contact with, and we just really really enjoyed our time there. But number two, their success off the court in life is astounding. Charlie Huebner The pressure is not necessarily on you as it is so much is on the court? For me, it presents a real opportunity to be on a small team. So I’ve always tried to position nonprofit service in these small organizations as a place to come, get stronger, support a mission, build your skill set and ultimately, slingshot you into your next possibility. So, if you’re at an incident and you’re on the perimeter and media comes, and you’re young guy or gal in the military, they say, “Look, direct all questions to public affairs.” I’ve had bosses over the years that will say things like, “Never pass up a good opportunity. Really what we’re doing is there’s a pipeline of deliberate development that is occurring with very young boys and girls in open court program for USA basketball, or through our camps, our coaching clinics. Jay Cann Support the USA Basketball Foundation’s #WinWithHer initiative to empower the next generation of female leaders both on the court and in your community. “Killjan is an excellent fit for the newly formed USA Basketball Foundation,” said, Dimes & Smiles. So in your case maybe they’re not ultimately hardcore basketball fans or maybe they, they’re not as motivated by the Olympics. A good friend of mine who lives and works in Japan, Japanese citizen, and he was talking about the excitement of the Olympic games coming to Tokyo, which you know, just gorgeous and fantastic city, with great people, and he was just going on and on about the buzz around the Olympics and then in particular, of all the sports basketball there’s been a recent first-round draft pick of the first Japanese citizen drafted in the first round Rui, he’s generating a lot of excitement. So I was already acquainted with that mission environment. But in the military, there’s a lot of turnover. We know, because we’ve done it. !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?